Welcome to Bacchus Global. I am Koji Hara. Thank you for taking the time to visit us.

Our purpose at Bacchus Global is to introduce the profound heritage of Japanese sake to Thailand. We dedicate ourselves to seeking out hidden breweries—those possessing masterful skill yet remaining largely undiscovered outside their regions. By bringing these exceptional creations to light, we aspire to serve as a cultural bridge, weaving connections that transcend borders.

My professional journey has traversed diverse landscapes—from finance at Yamaichi Securities to entertainment at Culture Convenience Club (TSUTAYA), and technology at Rakuten. Yet, a singular passion has guided my path. Having called Thailand home for over two decades, and spent more than thirty years as a sommelier studying the nuances of wine and fine spirits, I have dedicated a lifetime to understanding the liquid arts. The refined palate, insight, and passion cultivated through this lifelong dedication are woven into the very fabric of Bacchus Global’s curation.

What we offer is not merely a collection of beverages; we honor the narrative and cultural significance held within each bottle. Drawing upon our Japanese roots, we consider it our responsibility to convey the quiet dedication of the artisans to our discerning guests in Thailand, offering an experience of deep resonance.

To ensure these stories are told accurately, we maintain an unwavering standard of quality control. We established a rigorous cold chain that preserves our sake at a constant −5°C from the moment it leaves the brewery until it arrives in Thailand. This precision allows you to experience the sake exactly as the brewmaster intended—with its original vibrancy and pristine character fully intact.

Our vision is to be the most trusted and thoughtful purveyor of fine Japanese spirits in the region. Guided by decades of experience as a sommelier and Kikisake-shi (Sake Sommelier), we cultivate direct, personal relationships with brewers. This access, combined with our strict curation and flawless logistics, allows us to provide Thailand’s leading sommeliers and visionary restaurateurs with selections that inspire and provoke thought. We exist to build lasting relationships rooted in mutual respect between those who create and those who appreciate.

As we look to the future, Bacchus Global will continue to explore new horizons, driven by a quiet reverence for tradition. It is our sincerest hope that the selections we bring to your table offer a moment of reflection and add a subtle brilliance to your life.

Warmest regards,

Koji Hara

Representative, Bacchus Global

Bacchus Global Corporate Philosophy

Mission

Sharing the profound heritage of Japanese sake with Thailand.

Vision

To uncover and illuminate masterful breweries that remain largely unseen, offering their exceptional creations to discerning individuals in Thailand. In doing so, we seek to cultivate a deeper, borderless appreciation for Japan’s liquid traditions.

Three Core Values

Inspiring Selections

Guided by deep expertise, we select expressions that offer unexpected nuances and profound insights, even to seasoned professionals.

Uncompromising Preservation

We maintain a flawless cold chain, ensuring every bottle retains its original vibrancy, character, and pristine quality from the source to the glass.

Authentic Narrative

We champion independent breweries, honoring the quiet dedication of the artisans and accurately conveying the rich cultural tapestry behind each creation.

Brand Message

“Discover Japan”

An invitation to look closer. Through the nuance of sake, we unveil the timeless artistry, quiet sophistication, and true essence of Japanese culture.