Message from the Founder

Cultivating a Culture of Thoughtful Craft

Thank you for taking the time to explore Bacchus Global. I am Koji Hara, founder and president.

At Bacchus Global, we view beverage import not merely as commerce, but as a quiet dialogue between cultures. Japan is home to dedicated artisans—small breweries and distilleries whose craft is deeply tied to their local soil, water, and centuries of tradition, yet often remains undiscovered beyond their native regions. Our purpose is to share these exceptional sakes and spirits with discerning palates in Thailand, offering a genuine connection to the heritage behind every bottle.

A Narrative Shaped by Curiosity and Craft

My own professional journey has been shaped by diverse worlds—from finance at Yamaichi Securities, to culture and entertainment at Culture Convenience Club (TSUTAYA), and digital technology at Rakuten. Yet, running parallel to this dynamic background has been a lifelong devotion to beverage culture. Over thirty years as a sommelier and Kikisake-shi (Sake Sommelier), coupled with two decades of living in Thailand, have refined my understanding of nuance, structure, and terroir.

Every bottle in our portfolio is selected through this dual lens of professional discernment and cultural appreciation. We look beyond labels to discover the philosophy of the maker, translating their dedication into quiet moments of discovery for those who appreciate true craft.

Preserving the Integrity of the Craft (−5°C)

To honor the artisan's work, temperature control is paramount. Fine Japanese sake, in particular, is a living, delicate expression that requires meticulous care.

We pioneered a specialized cold-chain import system for Thailand that maintains a constant temperature of −5°C from the brewery cellar to the restaurant table. This unrelenting commitment ensures that when a bottle is served in Thailand, it retains the precise freshness, subtle aromas, and balance intended by the brewmaster in Japan.

Building Lasting Bridges of Trust

Our ambition is simple: to earn lasting trust as a thoughtful steward of fine beverages in Asia.

By working directly with producers and engaging in meaningful dialogue with Thailand's leading sommeliers and restaurateurs, we cultivate a community built on shared respect for quality and tradition. We measure our success not merely by distribution, but by the depth of understanding and appreciation we foster between creator and connoisseur.

May the bottles we curate bring nuance, quiet delight, and inspiring moments to your table.

Warm regards, Koji Hara Founder & President, Bacchus Global